Rihanna's new Savage X Fenty campaign reclaims Valentine's Day

No matter your relationship status, Rihanna wants you to get in the loving mood this V-Day


“VALENTINE’S DAY IS FOR ME… but you can watch,” teases Rihanna in her latest Instagram post.

Posing in a lacy red lingerie set, the singer-turned-entrepreneur dropped her latest release — and while it isn’t a new single, it’s the next best thing.

Rihanna’s two best-selling brands bearing her surname — Savage X Fenty and Fenty Beauty — are teaming up to “keep it in the fam” for Valentine’s Day.

The hot pink and red bodysuit, with a plunging neckline and lace-up ribbon detailing, will be available to purchase on Savage X in a special self-gifting box alongside a Fenty Beauty Gloss Bomb Heat Lipgloss in an exclusive shade, “Lavender Savage”.

INSTAGRAM / @savagexfenty

And in her signature way, Rihanna is proving Valentine’s Day is for everyone.

In a promotional video, Rih herself models the lingerie and lip gloss with matching dyed hair and an accompanying message to treat yourself to a little self-love this V-Day — as Savage X Fenty has been preaching from the beginning, it’s time to be sexy for your damn self. And why shouldn’t you?

Expect the upcoming Valentine’s Day drop at savagex.com, and watch the full video above.

INSTAGRAM / @badgalriri
She modelled a £40 purple bra with a £16 matching pair of briefs and a £35 suspender skirt from her Savage X Fenty collection.

Billionaire pop star Rihanna takes steps to more riches by launching a new underwear range

The 33-year-old launched the brand in 2018 and it has proved so popular that she will open five stores in the US this year.

The shops, which will only sell Rihanna’s fancy briefs, will open in Las Vegas, Los Angeles, Houston, Philadelphia, and Washington DC.

Rihanna’s underwear venture, along with her hugely successful make up line, made her a billionaire last year according to Forbes.

The feat made her the wealthiest female singer in the world.

She modelled a £40 purple bra with a £16 matching pair of briefs and a £35 suspender skirt from her Savage X Fenty collection

Rihanna showed off her enviable figure in this snap

The singer boasts a staggering 117m followers on Instagram
Source: harpersbazaar