Plenty of celebrities have dipped their toes into the cosmetics business, but which celeb makeup lines are actually worth checking out?
In the yesteryears of celebrity culture, anyone who managed to become a bonafide star in the entertainment industry typically stuck to whatever their talent or skill was, whether it was acting, singing, or any other performance art. But more modern-day celebs seem to want to diversify their branding in any way they can, and one of the most popular businesses for famous faces to involve themselves with is makeup and beauty.
Given the popularity of cosmetics in general, it shouldn't come as a surprise that dozens of celebrities have come out with their own makeup lines. But which brands are actually worth trying?KKW Beauty
Considering that the Kardashians have their hands in every money-making pie under the sun, it should come as no surprise that Kim was the second of her sisters to launch a fairly high-end beauty brand.
The products that KKW released were hit or miss, which was unfortunate given the beefy price point, but Kim is planning on relaunching KKW Beauty with a new name and presumably new or re-worked products in 2022, so makeup lovers might want to give her brand another shot.Kylie Cosmetics
Although Kylie's claims of being a self-made billionaire are a little more than dubious, there's one thing that can't be denied. Her makeup brand isn't just a smash-hit among celebrity lines, it's legitimately one of the most popular beauty brands on the market today.
Kylie Cosmetics unsurprisingly made its name on Kylie Lip Kits, but the youngest Jenner's products have expanded massively in the years since her brand's debut. Not only does Kylie Cosmetics now sell eye and face products, but Jenner also added a skincare line to her brand's umbrella.florence by mills
Stranger Things star Millie Bobby Brown might seem a little young to be coming out with her own beauty products, but that is kind of the point of her makeup and skincare brand.
Called florence by mills (named for Millie's grandmother as well as Millie herself), Bobby Brown's cosmetics line is aimed towards her own demographic. The products are specifically designed for a younger market, and it includes a lot of simple makeup and skin merchandise that is vegan, cruelty-free, and clean.r.e.m. beauty by ariana grande
Although singer Ariana Grande's beauty brand debuted very recently, she and her development team came out with a pretty comprehensive selection straight out of the gate.
r.e.m. beauty includes eye, lip, and face products, and aside from a few basics like blushes or foundation, Ariana has nearly everything a makeup lover could want. The brand has a mid-range price point, with most products coming in between $15-25, and the bright and sparkly aesthetic of the makeup suits Grande's style well.Haus Laboratories
Makeup has become such an over-saturated marketplace that more than a few celebrities who aren't particularly known for unique beauty styling have come out with products. But Lady Gaga is one of the few famous faces who actually seems like a perfect match for her own makeup line.
Gaga's Haus Laboratories unsurprisingly includes a lot of flashy and unusual products that are exactly as extreme as the singer-turned-actress herself, but there are also some mellower options for fans who have a more low-key style.Victoria Beckham Beauty
It's interesting to recall that Victoria Beckham got her start as Posh Spice of the Spice Girls, because she has become more well known as a fashionista rather than a singer.
And although makeup seems like a logical extension of her branding, her beauty products are just as highbrow as fans would expect, with the intimidating price tag to go along with it. Makeup lovers who want to dip their toes in Victoria Beckham Beauty had better be ready to spend, but it's obvious that Beckham's line was intending to compete with designer brands.Rare Beauty by Selena Gomez
Selena Gomez recently released her Rare Beauty line, which is yet again a surprisingly extensive collection of makeup that seemingly includes every product that regular makeup users could want.
Not only does Selena's branding seem a bit more dressed down than the typical glam celebrity release, but Gomez also created her Rare Impact Fund, a foundation aimed at raising money ($100 million dollars in the next 10 years, according to Rare Beauty's site) for mental health issues, under the umbrella of the larger brand.Honest Beauty
Most TV and movie fans are familiar with Jessica Alba because of her decades of work in Hollywood, but some might not know that a huge facet of her general career includes her outrageously successful Honest Company.
The Honest Company makes an astounding number of clean and environmentally friendly products, and Honest Beauty is obviously the makeup branch of the larger corporation. The makeup and skincare line is particularly designed for those with sensitive skin.Flower Beauty
A member of the iconic Barrymore family acting dynasty, Drew Barrymore began her entertainment career when she was just a few years old. As time has gone on she has expanded her repertoire beyond performing, but one of her best successes has come with her makeup brand, Flower Beauty.
Unsurprisingly, the makeup is cruelty-free and not tested on animals, and the overall style of the makeup really matches Drew's naturally more fun and low-key sensibilities.Fenty Beauty
Truly the cream of the crop when it comes to celebrity makeup, Fenty Beauty destroyed the competition right out of the gate and has shown no signs of slowing down. Rihanna's makeup brand isn't just successful for a celebrity project, it's one of the most popular makeup brands on the market today.
There are many standout products within the line, but Fenty Beauty distinguished itself from the jump with its astonishingly comprehensive 50-shade foundation range.