Dua Lipa plots lifestyle guru career after filing trademarks for hundreds of merchandise items

Dua Lipa is reportedly eyeing up a career as a lifestyle guru after filing trademarks for hundreds of merchandise items.

The Grammy winner, 25, has also confirmed she will launch a weekly newsletter titled Service95, which will provide make-up, fashion and restaurant tips. 

She has allegedly ensured that her globally famous name can be put to cosmetics, food, alcohol, soft drinks, clothes and jewellery in addition.

Coming soon: Dua Lipa has reportedly filed trademarks for booze, fashion and make-up products ahead of a lifestyle guru career move

It has been claimed that Dua made the application with the law firm which handled Princess Diana's divorce, Mischon de Reya.

Gardening equipment, household items, toys, games, electrical goods, books, soft furnishings and furniture have also been trademarked, according to legal papers uncovered by the Sunday Mirror. 

Thought to have named the brand after her birth year, 1995, the move will see her follow in the footsteps of Gwyneth Paltrow, Kourtney Kardashian and Jessica Alba.

She told Vogue: 'All my friends and family, wherever they travel in the world – even if they're just there for one night – they'll text me to ask what they should do.

Exciting: She has allegedly ensured that her globally famous name can be put to cosmetics, food, alcohol, soft drinks, clothes and jewellery in addition

Wow! The Grammy winner, 25, has also confirmed she will launch a weekly newsletter titled Service95, which will provide make-up, fashion and restaurant tips

'I'm their go-to person for recommendations. I've dreamed about this for so long. It's a massive hobby of mine.

'I've always compulsively made lists of everything – my favourite places to eat, my favourite places to stay. Honestly, if I were to show you the Notes app on my phone right now...'

Gwyneth - who founded Goop in 2008 - previously advised readers to purchase a $15,000 24k gold vibrator and vaginal jade eggs.

She has also turned her attention to the world of BDSM and, last year, sold a nude underwear set alongside a black whip (currently on sale for $72). 

Business minded: Dua made the application with the law firm which handled Princess Diana's divorce, Mischon de Reya, if the rumours are believed to be true

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The lingerie set's product description read: 'Handmade in England, this saddle leather bra is what BDSM fantasies are made of.'

The Hollywood actress first released her $75 This Smells Like My Vagina candle in January 2020, revealing that the home fragrance started out as a joke between her and a perfumer.

However, the idea stuck, and the candle became a major success, the website currently offers a 'prenup' and an 'orgasm' version.

Representatives for Dua have been contacted for comment by MailOnline. 

Inspired: Thought to have named the brand after her birth year, 1995, the move will see her follow in the footsteps of Gwyneth Paltrow (pictured), Kourtney Kardashian and Jessica Alba

Source: Dailymail

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