“We’re hoping to spark a reconnection to nature.”
This Earthy Label’s Pieces Blend In With Nature
Sustainable fashion is more than a buzzword. More than ever before, emerging fashion labels are implementing sustainable design processes, and finding clever ways to reduce their environmental footprint. Designers like Amsterdam’s Mohamed Benchellal, for instance, are upcycling by turning military uniforms into ball gowns, while Dutch designer Duran Lantink turns unsold designer-label clothes—from Balenciaga to Proenza—into new creations. But there’s a new label in Copenhagen that is taking this spirit further by creating eco-friendly pieces that physically mimic nature. That would be Solitude Studios, whose seaweed bags and earthy knits could easily blend into a forest.
The label’s co-founders—Jonas Sayed Gammal Bruun and Emil Wæde Frederiksen—met while studying design in a production school in Denmark a few years ago. “It’s [a school] for youth who don't really know where they’re going; it's a middle stop before you go through with an education,” says Bruun. The duo found that they shared an appreciation for nature and sustainably-minded design, and talked about starting a label. Three years ago, they finally launched Solitude Studios, to focus on their like-minded vision full-time. “We’re drawn to how humans interact with nature,” says Bruun. “We were very in touch from the start about where we wanted to go,” says Frederiksen. (Now, the brand is carried in retailers such as APOC and Tokyo’s Radd Lounge.)
This story originally appeared on: Vogue - Author:Christian Allaire
