Should Bottega Veneta’s It Bags Be Your Newest Investment Buy?

The bags are creeping into investment purchase territory.

Purchasing an expensive bag can be a commemorative life moment. More likely than not, you’re buying to celebrate a big achievement, like a job promotion. As such, it should be an investment, one that will hopefully increase over time. Luxury goods, including bags, can generate some major income. Studies have shown that an Hermès Birkin bag is a better bet than gold. Chanel bags also tend to appreciate, sometimes up to 3% a year, and Louis Vuitton bags have long been considered an investment purchase. There are people who play the stock market, and there are people who play bags.

While Hermès, Louis Vuitton, and Chanel have long reigned supreme in this world, there is another label in town that is creeping into this rarefied territory: Bottega Veneta. The bags have enjoyed an unbelievable amount of hype since Daniel Lee took the helm of the Italian brand in 2019. His squish-able, sometimes thatched leather purses are undeniable It bags. They infiltrate my feed, street style photos, and daily life. I am blinded by the little stomach-shaped Jodies in a shade of lime that reminds me of Nickelodeon Slime, and the classically shaped square Cassette with its puffy Interaccio leather. Just last week, our Slack channel blew up with images of Victoria Beckham trotting around New York City carrying two versions of Bottega Veneta bags. Clutching them to her chest like a football, she showed them off front and center.

Photo: Phil Oh

This story originally appeared on: Vogue - Author:Liana Satenstein