Olivia Wilde on Making Sustainability Sexy, Freeing the Nipple, and the Importance of a Social Media Cleanse

The actor, director, and mother of two talks combatting stigmas around the female body, her current beauty and wellness routine, and avoiding the social media trap.


Olivia Wilde, actor, writer, and the director behind the triumphant Booksmart and forthcoming psychological thriller Don’t Worry Darling, introduces nuance and opens up vital conversations with every project she helms. A beauty campaign is no exception: To mark Wilde’s fifth anniversary as chief brand activist of True Botanicals, the all-natural, sustainably sourced skin-care line out of California, she’s starring in a new campaign, one that she had complete creative control over and hinges on a message she’s intent on driving home. “Sustainability is sexy,” says Wilde. She’s intent on upending the idea that luxury and consciously crafted beauty have to be mutually exclusive.
“People tend to equate indulgence with something that is naughty,” Wilde tells Vogue. “If it’s environmentally responsible, if it is better for your health, it can't be indulgent. I think we need to dig deep to reconstruct the cliché surrounding sustainability in beauty and allow people to understand that they can indulge in skin care and feel like they are treating themselves, even if it’s something that's actually very good for the environment.”

Olivia Wilde on Making Sustainability Sexy Freeing the Nipple and the Importance of a Social Media Cleanse
Photo: Guy Aroch / Courtesy of True Botanicals
This story originally appeared on: Vogue - Author:Lauren Valenti
Filed under